Welcome to the Mother&Baby Awards 2026

The Mother&Baby Awards - Sponsored by George at Asda, recognises and the endorses the best products and services for new parents in the UK. Now in our 31st year, our acclaimed testing program uses thousands of expectant mothers, and parents of babies and toddlers to put your products to the test in their everyday lives. Our focus is to find the best products on the market across various competitive categories, ranging from travel essentials, feeding tools, nursery & playtime accessories, toiletries, pregnancy and postnatal.

The 2026 Awards will be open for entries March 2025

 
Our shortlisted entries and winners get:

  • Bespoke Mother&Baby winner’s rosette to put on your packaging, website, PR material, adverts etc.
  • Editorial coverage on the Mother&Baby website.
  • Click-to-buy link for all winners – all winning products will have their own page featuring testimonials from our mum testers and a click to buy link.
  • Social media coverage of the awards on the night and of the products over the year.

 

 

Will you be our next Winner?

Parents look out for a Mother&Baby Awards rosette when choosing what to buy, they review our Mother&Baby Best Buys to ensure they are buying the best and continue to check our website to investigate what products they need. 

Having surveyed our Mother&Baby brand database we know:

  • 94% of our parents notice the Mother&Baby Awards logos on a product

  • 76% are more likely to buy a product as a result of the Mother&Baby Awards

  • 63% rely on the Mother&Baby Awards logo to help choose products for their baby

  • 54% say the Mother&Baby Awards is the only baby product awards they are aware of

The reason parents believe in our awards is because we put all your products through their paces with the help of more than 4,000 parents and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby Awards the most prestigious in the parenting market.